Why is Website Security So Important?
It’s everybody’s aim to be ranked on the first page of search engines, especially Google. If you have read our micro blogs then you will know there are many factors that affect SEO (search engine optimisation). For example, currently, Google has more than 200 ranking factors that it takes into consideration when assessing where to rank a website and one of those factors is website security. One way that you can secure your website is by installing an SSL certificate. This gives you the padlock symbol in your browser and, amongst other things, enables customers to enter personal details in forms without them being accessed by third party hackers.
Just like any business, Google cares about their reputation and their clients. If they were to recommend a site to a user with little or no security, then it could be damaging to their reputation as they’d be putting their clients personal information in danger.
When a search engine recognises that you have an SSL certificate, it can help your site climb in search results, increasing its visibility. This will improve your chances of boosting your click through rate and potentially, your sales. You can tell when a website is secure as in the URL, it will say ‘HTTPS’ (the ‘s’ stands for secure) rather than ‘HTTP’ and there will be a padlock alongside.
Having strong website security also gives your clients piece of mind when using your website as they know that they are safe to enter personal information.
If you have any questions about how we can help your website security or its marketing, please contact us today.