Why Does Video Content Boost SEO?
Video content has fast become an essential part of SEO. It has lead to many businesses changing their marketing strategies to broaden their target market. In a world where people have the shortest attention span on record, it is time to bring in more visual content.
If we’re being honest, who wants to sit and read through pages of text just to find the answer? No one. When someone clicks through to your website, you need to keep them there. Keep them clicking through your pages, in order to increase CTR and boost SEO. What better way to do this than visual content?
Many businesses still haven’t adapted their websites to suit current SEO trends although images are classed as visual content, they don’t entice a demographic as well as video content does. So, lets get the edge over your competitors and start using video today!
One of the reasons people would rather watch a video than read all comes down to the fact that… it’s faster.
Improved User Experience
Video content focuses on the user experience. It combines sound, images, text and more which appeals to users. Search engines
want to provide the best user experience possible. So, by adding video content, you are making your site more enjoyable for users. Search engines therefore, are likely to increase your ranking in their SERP’s.
You might have noticed but when you now type ‘how to make lasagna’, for example into Google, a row of videos will appear. This is because search engines are adapting to suit each users keyword search.
Lower Bounce Rate
When a user clicks through to your site, there is minimal amount of time to convince them to stay. You can always use Live Chat but it isn’t always as effective as videos. A recent survey reported that people spend at least twice as much time on a page with video content.
Increased Site Visibility
Due to the fact that search engines want to give users the best experience possible, they push all sites they think have the most relevance to the top of their page results. So, by using videos you’re already likely to boost your SEO. Therefore, your sites’ visibility is also increased. This may lead to an increase in sales.
There are many other factors that have an impact on SEO, you can find out more about these in our micro-blogs.
If you have any questions about how we can help your digital marketing needs, please don’t hesitate to contact us today.