What’s Slowing Your Website Down?
What’s Slowing Your Website Down? – No-one has the time to wait these days, especially for a website to take longer than a few seconds to load. When this happens, we all just simply move on to the next site.
Did you know that just a one second delay in page time can result in a 10% drop in page views and a 5% loss in conversions?
There are many things that can impact site load speed and having a slow loading time can affect your search engine optimisation (SEO). A slow loading website won’t be of benefit to Google’s customers which means Google wouldn’t be doing its job right if it were to let your site stay high up in it search results as a prominent search suggestion.
Plugins
If you’re running WordPress, your plugins could be causing an issue. Too many plugins, out-dated plugins or even inactivated plugins could cause issues so get rid of unwanted plugins and ensure the rest are required and up to date.
Free Themes on WordPress
Who doesn’t love the idea of free stuff right? However, there’s no such thing a free lunch and free themes often come bundled with lots of other stuff they hope you go onto buy later. The reality is you probably never use 95% of it but it remains in your site slowly out dating so beware.
An OTT Homepage
When people click through to your site, they will most likely hit the homepage. Understandably, you want this page to wow potential customers and keep them on your site to hopefully make a purchase or an enquiry. Sometimes, a simple, professional, tidy home page works much better than masses of ‘in your face’ information.
We hope that you have found this blog useful. Please Get in touch with us today if you have any questions about how we can help your digital marketing needs.