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Social Media Truths & Myths – When it comes to social media, there are a lot of misconceptions about what to do to generate profile visits, followers and likes. There have been many changes made to social media over recent years. More and more businesses are creating accounts each day so you need to keep up to date with what is going to put you well ahead of your competition.

• Stop The Spam

People think that by uploading so many posts all in one go that they will get more interactions, however, that couldn’t be further from the truth. When you spam your social media page, there are  afew things that happen. Number one being that your post engagement levels will be low. This is due to you putting out too much content and your audience won’t pay attention to each individual post as you want them to. The second thing to happen is that your audience actually start to ignore your posts altogether as they’re so frequent. Not to mention they’re more likely to un-follow your account as spamming is seen as annoying and unprofessional. You don’t want this to happen as it will damage that reputation that you have worked so hard for.

• Posts Must Be Mobile-Friendly

What a lot of companies don’t realise is that pretty much everyone out there uses social media apps via their smart phones. This means that your content needs to be mobile-friendly. Time is what puts a lot of businesses off creating mobile friendly content. However, truth be told… it doesn’t take that long to create mobile friendly content. If time is something that your business is short of, remember that there are companies out there who will be more than happy to help. the more mobile friendly your content is, the more people will interact with your posts and that leads to more followers and likes.

• Pay Attention to Audience Trends

You want to be sure that your posts are reaching as many of your target audience as possible. The best way to ensure you are going to do this, is to do your research. In general, people share 50% more content at the weekend than on weekdays. Knowing this, you should look into what times your audience are online and upload at that time, this way, you’ll reach more people. There are features on Facebook for example, that let you see what day, time and details of how people have interacted with your content. By looking at this data, it will influence when and how you upload you content.

• Facebook Videos Perform Better Than YouTube

Even though YouTube is solely known for it’s video content, it has recently taken a dip in engagement, whereas, Facebook videos have increased in engagement (correct at time of writing). Thanks to Facebook’s share button you can greatly increase your chances of audience interaction. Although YouTube also has a share button, it doesn’t display in the way that Facebook shares do. With Facebook, they are sharing it directly to their page so their friends can see. Not to mention, Facebook is popular with people of all ages whereas, YouTube isn’t.

We hope that this blog has helped you. If we can help your digital marketing needs in any way, please contact us today.