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Have you had your website for a while now but still don’t get the enquiries you expect? This could all be down to your organic CTR (click through rate). Over the years, Google, along with other search engines have added a number factors to its algorithm that might be effecting the amount of traffic directed towards your site.

What’s Organic CTR?

Organic CTR is the percentage of people who click through to your website from the total amount of people who saw your search result on search engine results pages (SERP’s).

Google Ads are a great way of increasing your CTR. Google Ads is Google’s pay-per-click advertising platform that allows you to advertise your website at the top of their search pages.

Does CTR Impact SEO?

The answer is, yes. If your website gets a lot of organic clicks then your position in the SERP is likely to get a boost from search engines. Those with a lower  CTR will either maintain their position or move further down.

Google wants to ensure that it is providing the best user experience possible, just as you should be when it comes to making your website user friendly. Google does this by ensuring they are providing the most relevant search results and CTR plays a huge part in this. This could all be down to the simple fact that if a site is visited more frequently, it is likely to be more useful to the user.

Importance of Improving Organic CTR

By increasing your organic CTR, you will be opening more opportunities for you and your business. One of these is, if you improve your CTR then you’re also improving your ranking. There is a strong chance that when you improve your ranking, you will also find more traffic been generated towards your site and so the cycle is repeated.

People also trust a site that is ranked high up in search engines. If you can improve your CTR, then you will also be gaining site credibility as well as visibility. It will be in your company’s best interests to be on the first page of Google. If you do reach the first page then it is important to remember, you’re not guaranteed to always stay there. You will need to ensure that you are maintaining your position using SEO. Visit our micro-blogs to see other factors that can effect your SEO.

There is an old joke that states ‘if you want to hide a dead body, the best place to put it is the second page of Google’. This is because there aren’t many users that go past the first page to find the results they are after.

Tips To Help Improve Your CTR

• Write effective meta descriptions. They take up most of your SERP entry. You need to make them as enticing as possible as you are telling a user what they can expect before visiting your site.
• Use images! If you can make your site visually appealing, you have more chance of achieving a higher CTR. Did you know that CTR can increase up to 42% when an image is used within an email?
• Simplifying your title can also increase your CTR. The title is essentially the first thing that people notice. According to a recent survey, peoples attention span is shorter than ever so by having a long title, people are more likely to ignore it as they won’t be able to pick out words that are relevant to their search.
• Do your research, before deciding on a headline, create an online poll and ask your audience what they are more likely to respond to.
• Optimising your site speed is a great way to improve your SEO and CTR. Going back to before when we mentioned people having shorter attention spans, the same applies here with site speed. You will have probably been in that position yourself where you give up on watching a video because it is taking too long to load. It’s the exact same for your customers. If they are waiting around for your site to load they will soon give up and move on to your competitors site.

By improving your CTR, you will be improving your traffic, sales and conversions. Click through rates have a lot to offer you if you use them to your best advantage.

If you have any questions about how we can help improve your CTR or if you require help in any other marketing aspects, please contact us today.