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With all the social media marketing ‘buzz’ in recent years it’s easy to forget how powerful email marketing still is. Even though social media is a great way to connect with your audience, there’s still a place for sending out good ‘old fashioned’ personalised emails. Maybe even more so now, as less people are doing it.

There are numerous ways to make the most of email marketing and we’re going to share a few of them with you here.

• Make Your Email Campaign Personal

The majority of email marketing software allows you to enter a short code to display the recipients name. Personalised emails done in this way have much higher ‘open’ and ‘engagement’ rates.

• Use Calls to Action

Always include clear calls to action whether it be links, buttons, or a combination of both and be sure to add them more than once. By adding links and calls to action, you will be providing better customer service to your audience while boosting your website traffic and potentially your SEO.

• Mobile Friendly

Most people view almost everything on their phones these days, so, by making your emails mobile friendly you are broadening your audience reach. Did you know that 65% of emails are viewed on mobiles or tablets? If you haven’t yet optimised your email marketing campaigns, it would certainly be worth doing it now.

• Create a Professional Layout

A lot of email marketing software has templates that you can edit, adapting them to suit the purpose of your business. Ensure that the template you’re using is professional and reflects your company image.

• Stay Out of Spam

Another handy feature that a lot of email marketing software has it that it can detect which words will push your email into spam and junk folders. Use this tool to your advantage so that again, you are broadening your audience reach.

• Encourage a Response

For every person that you send your email out to, you want a response. However, if we’re being realistic, then we know this isn’t going to happen. So, you need to encourage them to get in touch. A great way to do this is by using call to actions. You can also use your language as a way of urging them to make contact. By adding phrases such as ‘don’t hesitate to contact us, we’d love to help’, it will seem as though you’re talking directly to them, making your email more personal. Make your content as interesting as can be too, make it seem like an offer they just can’t refuse!

Email marketing has many advantages, it’s a low cost way to target potential customers and keep existing customers more engaged and aware of you. If you think that you’d like to give email marketing a go, please get in touch with us today.