How Google Ads Help Your Business

Google Ads is an advertising platform developed by Google to enable businesses to display ads that link to their websites. These are called per-per-click (PPC) ads or sponsored links and are displayed at the top of Googles search results. Advertisers bid on specific “keywords” which they want to show up for in search results. This means that advertisers will only pay when their ad is clicked on, hence the phrase ‘pay-per-click’.

What are the benefits?

Google Ads provides a variety of benefits to advertise your product. It is one of the many essential digital marketing techniques that companies use to maintain their competitive edge over others.

Some of the benefits are as listed:

• Exposure – Your ad will show in the top 5 results of SERP’s. Most people never search beyond page 1 of Googles search results so those websites gain a lot of traffic.
• Reach – It gives you the chance to show potential customers relevant ads when they search for a business’s service they require.
• Budgeting- Works well if you’re on a budget as it gives you the opportunity to totally manage your bids and cap your budgets.
• Geo-targeting – It makes sure that you are aiming your ads to your target demographic in the right locations.
• Reports – Google Ads reporting allows you to determine which keywords you’re benefiting from, the CTR (click-through-rate) and much more.

Does it work?

In order to determine if Googles Ads will work for your business you need to figure out what the specific goals are for your business. If your goal is to increase sales conversions on your website, then Google Ads may be the way forward for you.

Your success in Google Ads can be determined by factors including:

• Quality of your ad copy and calls to action
• Quality of your website and the pages your ads are directing to (landing pages)
• Amount of money you’re spending on clicks
• Bidding strategies
• If the keywords you’re bidding on leads to conversions for your business

If you’re wanting to give Google Ads a try for your business or find out any more information about how our experts can manage an account for you, please get in touch with us today.