Creating SEO-Friendly ‘How-To’ Content
You should always be on the look out for new ways to entice your audience to your website so they won’t go to your competitors. Creating SEO-friendly ‘how-to’ content is a great way of attracting customers (you’re reading one now) to your website and encouraging in-depth levels of engagement.
Over the last 15 years Google has stated that there has been an increase of around 150% in ‘how-to’ searches? ‘How-to’ videos are attract more people than any other video type on YouTube? These are important facts to take note of. This just goes to show that ‘how-to’ content is a great way to go.
Do Your Research
Conducting research ensures you select the right topics that will draw in your target demographic. It may take a while to gather all the necessary information but there are some tools that can help get you started. These tools give you some topics that are trending based on your target market.
Use your current social media marketing campaigns to ask customers relevant questions and find out what is important/interesting to them. You can do this by putting out polls and multiple choice questions on social media stories for example. Survey Monkey is also a great way to create questionnaires and send out to your target audience to complete. Another area that is going to help you is a keyword search tool. This will tell you the exact keywords that your target audience type into search engines. You can then use these words to help boost your SEO as your web pages will be viewed as having more relevance to a users search than your competitors.
Don’t forget to keep an eye on what your successful competitors are doing. They might have some ideas you can add your own twist to. Try to take a look every now and then and see what your less-successful competitors are up to, as they’ll have some techniques that you may want to avoid doing.
Add Visuals
Lets be honest for a second, would you continue to read a blog or page web page that is 400+ words if there wasn’t any imagery, videos or any other interesting
elements? Probably not. By adding images, you are breaking the text up for your audience and giving them an image to help them understand what the text is saying. It keeps the content engaging. Also, images can be easier for people to remember, which may bring them back to your website. This will increase CTR which will also help boost SEO.
Optimise Content
Every business wants to attract more people to their site than their competitors do. However, what they don’t always realise is that there are so many SEO factors that play a part in what sites users visit.
Optimising your content means that whether it’s a web page or a blog, it’s written in an SEO-friendly way. This is so it is readable to search engines and easy for site visitors to understand. This process means ensuring that keywords are present within the page and that all links are relevant to the topic of conversation. It also means adding appropriate meta tags.
Check the Stats!
It’s important to give your content a week or two to get noticed by search engines and then look at the statistics using Google Analytics or similar software. This will provide you with a good indicator of how well your content has performed. If the results aren’t what you hoped for, then go back to your research and find ways that you can improve it.
We hope that this blog has provided you with all the useful information you need about how to create SEO-friendly ‘how-to’ content.
If you need any help with your digital marketing, please contact us today. Our team will be happy to help. We also have a one-to-one SEO course available for those who wish to further their marketing techniques in this area.