Does Social Media Affect SEO?
How Does Social Media Affect Search Engine Optimisation (SEO)? Social media has an indirect, rather than a direct impact on search engine optimisation and its affects are seen in a few different ways: Increased online visibility and traffic Increased brand awareness Improving local SEO Longer lifespan of content SEO isn’t just about implementing best-practise on-page […]
How Can Google Ads Help Your Business
How Google Ads Help Your Business Google Ads is an advertising platform developed by Google to enable businesses to display ads that link to their websites. These are called per-per-click (PPC) ads or sponsored links and are displayed at the top of Googles search results. Advertisers bid on specific “keywords” which they want to show […]
Ways Video Helps Inbound Marketing
Ways Video Helps Inbound Marketing As the name suggests, ‘Inbound’ marketing is designed to draw potential customers ‘in’. There are many ways that you can attract people to your website so that you can promote your product. Having meaningful interactions with useful content is what new visitors’ value most. There is a lot of content […]
Google’s June 3rd Broad Core Algorithm Update
Google Broad Core Algorithm Update June 2019 Google announced another Broad Core Algorithm Update on June 3rd 2019. What is a Broad Core Algorithm Update? Every day, there are small changes being made by Google to their core algorithm. This is often done more than once a day. These are called ‘daily’ core updates […]
Google’s De-indexing Problem Fixed
Over the past couple of days, there have been many site and SEO owners reporting pages dropping out of Google’s search index. This problem was visible when using the site command in a browser and Google Search Console. Now, it has been reported that the technical issue has been fixed. Apparently, it was a technical […]
Promoting Your Business
No matter what industry you’re in, you will undoubtedly have competition. To ensure that your business is thriving, we’re going to talk you through some of the ways to give your company the boost it needs to stay ahead of competitors. According to a recent survey, the reason as to why businesses sometimes struggle to […]
On-Site Web Spam Factors
Periodically we write micro blogs about elements that are influential in search engine optimisation (SEO). These are just short snippets that could help increase your websites visibility. #8 Today’s blog is about… On-Site Web Spam Factors. Meaningless Content Google can identify content that is classed as “gibberish”, helpful when it comes to picking out the […]
Google Special Algorithm Rules
Periodically, we write micro-blogs about small elements that are influential in effective search engine optimisation (SEO). These are just short snippets that help increase your visibility within search engines. #7 Today’s blog is about…Google’s special algorithm. Queries It’s good news for newer pages and websites as Google will give them a boost when it comes […]
Organic CTR
Have you had your website for a while now but still don’t get the enquiries you expect? This could all be down to your organic CTR (click through rate). Over the years, Google, along with other search engines have added a number factors to its algorithm that might be effecting the amount of traffic directed […]
Off-Site Web Spam Factors
Periodically we write micro blogs about elements that are influential in effective search engine optimisation (SEO). These are just short snippets that help improve your sites visibility. #6 Today’s blog is about… Off-site web spam factors. Irrelevant Links If you are linking other sites in to your own that aren’t related to the content topic, […]