Ways Video Helps Inbound Marketing
Ways Video Helps Inbound Marketing
As the name suggests, ‘Inbound’ marketing is designed to draw potential customers ‘in’.
There are many ways that you can attract people to your website so that you can promote your product. Having meaningful interactions with useful content is what new visitors’ value most. There is a lot of content online these days which is why you need to ensure that yours is unique, engaging and relevant. It goes without saying that the most popular form of content is now visual rather than mainly text based. Video is the most engaging piece of content that is out there.
Social Media
Fact – videos on social media make the biggest impression.
Studies have shown that 85% of traffic is due to video. Most people will stop to watch a video as they are scrolling down their news feed. With a video you can’t be 100% sure what the content is until you watch it which creates an enigma for the audience, hence why they’ll stop and watch. But, did you know that during the first 8 seconds of your video is when people stop watching? This can happen for a couple reasons, either the content is boring or irrelevant to them, so it’s important to make your videos as intriguing as possible.
Due to many people now having shorter attention spans than ever, they’re more likely to stop watching when the content isn’t made clear within the first 8 seconds. Now, let’s think about this, on an average day people will use social media while out and about in public, not everyone is going to have earphones on them when they scroll past a video and they’re unlikely to view it when they can’t hear. So, marketers have more recently in the past couple of years started to use subtitles for their videos. Such a great idea! This way there will be more people likely to watch, increasing views, likes, shares, customers and hopefully sales!
Stats
- Just under 50% of people watch over an hour of videos on YouTube per week
- 500 million people watch videos on Facebook daily
- On Snapchat there are over 10 billion videos watched per day
- Around 80% of people watch videos via Twitter
Video in Blogs
Engaging the audience long enough for them to hear the whole of what you have to say can be difficult. But, did you know that by adding videos into your blogs helps them to stay engaged for longer? This is all due to something called the ‘picture superiority effect’, linked to associative recognition. Did you know that the brain processes them up to 60, 000 times faster than text alone according to a recent survey? As well as helping with memory, they also help to increase brain capacity. You should try to use more visuals on website pages too. Not only will it make them more intriguing, but your demographic stands a higher chance of retaining the information.
Stats
- When reading or hearing some information, you’re only likely to remember 12% of what was originally said 3 days later. But, by using images or video you are likely to remember 60%.
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