With all the social media marketing ‘buzz’ in recent years it’s easy to forget how powerful email marketing still is. Even though social media is a great way to connect with your audience, there’s still a place for sending out good ‘old fashioned’ personalised emails. Maybe even more so now, as less people are doing […]
Shop Online Safely – Online shopping has become increasingly popular over the last few years. With shopping centres often being cramped and busy, the cold and rainy weather and the hassle of leaving the comfort of your home, there’s no wonder people are turning more and more to shopping online. Online shopping comes with a […]
You should always be on the look out for new ways to entice your audience to your website so they won’t go to your competitors. Creating SEO-friendly ‘how-to’ content is a great way of attracting customers (you’re reading one now) to your website and encouraging in-depth levels of engagement. Over the last 15 years Google […]
Marketing a small business can be difficult as you don’t have the brand exposure that the larger companies have. However, there are ways to market your small business and gain a better reputation than the bigger businesses out there. With larger companies, they only have to make one mistake in one store or one customer […]
The Dreaded Decline of Sales in January – January is when many people cut back on their spending. This may be a good thing for those saving money but it’s often a poor month for many businesses. We all know the January sales will be heavily advertised after Christmas, and for good reason. They are […]
