How Does Social Media Affect Search Engine Optimisation (SEO)? Social media has an indirect, rather than a direct impact on search engine optimisation and its affects are seen in a few different ways: Increased online visibility and traffic Increased brand awareness Improving local SEO Longer lifespan of content SEO isn’t just about implementing best-practise on-page […]
How Google Ads Help Your Business Google Ads is an advertising platform developed by Google to enable businesses to display ads that link to their websites. These are called per-per-click (PPC) ads or sponsored links and are displayed at the top of Googles search results. Advertisers bid on specific “keywords” which they want to show […]
Ways Video Helps Inbound Marketing As the name suggests, ‘Inbound’ marketing is designed to draw potential customers ‘in’. There are many ways that you can attract people to your website so that you can promote your product. Having meaningful interactions with useful content is what new visitors’ value most. There is a lot of content […]
