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Why You Should Be Using Email Marketing

As a successful business, you should always stay in regular contact with your clients; your competitors will be that’s for sure. Frequent communication helps to keep your company fresh in their minds and if you want to grow you’ll need to target new clients.

One of the most cost effective ways of achieving both of the above is by Email Marketing. Effective email marketing campaigns keep your customers updated and remind your clients that you’re there.

Although social media can be an effective way of engaging with your demographic depending on your product or service, an email has much more of a personal touch. This will make customers believe you are specifically talking to them. Email marketing is often a form of marketing that is neglected, so here are a few reasons why you should consider using it.

A Personalised Touch

Email marketing is effective because you can send out marketing campaigns that are addressed directly to your customer, i.e. ‘Hello John’. This personal touch makes them feel valued within the company compared to just another spam email. Around 80% of customers say that if they received an email personally addressed to them they would be more likely to take an interest in what you’re selling. Segmenting your email lists is the best way to increase the personal touch. By doing so, you are grouping your customers into categories based on their interests. In the long run, it is going to make it a lot simpler for you.

Call to Action

There is an increased chance in customers purchasing a product when they feel like they have invested. Encouraging your customers to open your email, you are starting the investment process. By incorporating links in to your email campaigns you are leading customers to the conversation. The first email that you send out might not be completely successful. However, the more emails you send out over time should lead to an improvement in sales and conversions. Marketing gurus say you need to send out up to 7 times before someone buys or engages.

Email Marketing is Cost Effective

Email marketing is one of the cost effective forms of marketing available. According to a survey earlier this year it has one of the highest ROI’s for organisations of all sizes. You can even schedule your email campaigns to be sent out at specific times so you can focus on other work.

Reaching Out to Mobile Users

The majority of people these days are using their mobiles to send and respond to emails. More emails are now opened on mobiles than on desktops. In any aspect of marketing it is important that you are where your customers are, as you’ll want to capture their attention day in, day out. Your customer will expect you to be where they are. The average mobile user checks their email inbox 3-5 times a day so, every so often an email will remind them of your business, encouraging them to get involved.

Boosting Website Traffic

Sending the first email it is almost like giving them a preview of your business and using links to your website will increase your website visitors. This is every company’s aim as it will most probably increase sales. Your email doesn’t have to be long and full of information because if they’re interested, they’ll click on the link to find out more.

Real Time Statistics

Good email marketing software tells you who’s opened your emails and even which links they’ve clicked on – powerful stuff! Once customers are on your website, there are other elements such as Live Chat which can capture their attention further.

We are the owners of Real Time Mail, an email marketing software that is available to you. With our software, you will be able to send out emails quickly and easily. For any further information, please contact us. We’d be more than happy to help.


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