What Impact Will Voice Search Have On Digital Marketing?
There’s no doubt that voice technology is going through major changes at the moment and getting more and more popular as it gets more accurate. With the new year fast approaching, lets take a look at what the future holds for voice search.
First let’s see what people are saying:
Over the past year, almost 60% of consumers have used voice search to find information about local businesses. Some reports claim that around 45% of people use voice search to find local businesses. Out of these people just under 30% then use the information they have found to visit that company’s website. By looking at these stats we can see that out of everyone conducting voice searches there is a high percentage of these people following up on the information they’ve found by visiting websites. This makes it potentially very interesting.
According to a recent survey, 50% of people said they were likely to use voice search when looking for restaurants and cafes, followed closely with supermarkets and food delivery services. So, the future for the food industry at least looks promising.
It has been predicted that by 2020, 50% of all internet searches will be done using voice search. Quite a claim. Not only this but, 30% of searches will be carried out without a screen at all. If we take a look at Google, we know in excess of 60% of searches are done via mobile phones or tablets. According to Googles own statistics one in every five mobile searches have been completed by voice. So, just over 10% of their mobile searches are voice queries. Realistically, for this prediction to become true, Googles voice searches would need to increase by at least 20% within the next two years.
Due to the fact that voice search has had such a rapid incline, analysts have predicted that voice search is going to have a huge effect on digital marketing so it makes sense to start looking now at what that could entail.
- Over the course of the next year, it is likely that voice search will have more of a focus towards featured snippets. Regardless of the type of voice controlled device you have, it will deliver the answer to your question by reading this information of a featured snippet. As of now, you have to ‘earn your featured snippets’ and as voice search continues to develop, the value will increase. It is near enough impossible to do this over night. Hence why it is so important that your business stays one step ahead at all times.
- Voice search happens on mobile phones and tablets more than any other devices. This is why it is so important to ensure that your website is mobile-friendly.
- As we have already established, there are a large amount of people who use voice search to find local businesses so voice search is likely to increase the value to local SEO which is going to help boost website traffic, potentially leading to more sales. By ensuring that local SEO is a priority, you are increasing your chance of your business being noticed.
Impacting Digital Marketing
- Voice search is going to become a digital marketing must. It cannot be overlooked as each month there are estimates to be over one billion searches done via voice. Ignoring this is going to be detrimental to your businesses future.
The statistics that we have used are only a prediction of what may happen, but judging by recent surveys and data we can expect that the future will look something like we’ve predicted.
If we can help you with any of your marketing needs to prepare for the future, please contact us today.