How Social Media Affects Search Engine Results
Traditionally, search engines like Google and Bing have based their search results on, amongst other things, the number of links from one site to another. If a well respected site linked to yours, you gained a ‘vote’ and moved a little higher in the search rankings. In effect, websites vote for websites.
But Social Media is changing all that. With the introduction of ‘like’ buttons and ‘tweets’ we now have real time information direct from the users of the Internet as to their preferences – on mass.
875 million users (Facebook, Twitter and Google Plus) ‘tweeting’ and ‘liking’ websites, pages and products is an incredibly powerful indicator of peoples social and business preferences, buying habits and a whole lot more. Search engines have not been slow to use this information, and to be fair, they’d be committing commercial suicide to ignore it.
Google and Bing have both indicated that their search results are now positively affected by social data such as ‘likes, ‘tweets’ and +1’s.
Bing in particular uses Facebook ‘like’ information to influence its search results.
In a way, this is great news for smaller or newer sites battling for prominence in search engines as it opens up another route to a search engines’ first page.
Test have shown that newly added information that is ‘tweeted’, ‘liked’ and Google Plus’d ranks higher in search results, and often very much quicker.
So What Should You Do About It?
First of all don’t ignore social media, its too big and its too important.
Secondly don’t panic, you can get set up with social media quicker and easier thank you think, from just £65 per month!
Thirdly, email us at firstname.lastname@example.org to get your social media package in place today.