Periodically, we write micro-blogs about elements that are influential in search engine optimisation (SEO). These are short snippets that would help you increase your sites’ visibility within search engines.
#5 Today’s blog is about…Brand Signals
Searching for Brands
When looking for something specific online, people often search for brands. If your brand is searched for directly, it demonstrates to search engines that your website is considered a ‘real’ brand. This has the potential to increase your sites credibility, generating more traffic. With the potential to increase sales and conversions.
Your brand name anchor text must be simple yet strong and effective. It helps if it is short so people have a higher chance of retaining the information.
Social Media Is Essential
It is expected that brands have social media pages such as, Facebook, Twitter etc. In terms of Facebook, if your businesses posts have a lot of likes then you may be considered a popular brand. Whereas on Twitter, if you have a high amount of followers it could be an indication that you are a popular brand. It’s important not to forget about LinkedIn as it has been said that most ‘real businesses’ have a company page on there.
Most of the biggest brands in the world are mentioned in the news. This forces more people to notice them. As well as reaching out to a target audience they might not normally target. On the first page of page of some brands websites, they have a feed of all the top stories they have been mentioned in.
A real business would have an office. Google usually looks for data based on your location to figure out the kind of brand you are.
We hope that you have enjoyed reading this micro-blog. If you have any enquiries about how we can support your business, please don’t hesitate to contact us.