Like many businesses you might be wondering why you should bother with Twitter, Facebook and the whole social media thing. After all its exactly that isn’t it, SOCIAL?
Well 12 months ago you may have been right, but not any more.
Presumably you’d like your website to list highly in Google? Well in the past, Google ranked websites based on their popularity (and it still does), but it used the links (from other sites to yours) as an indicator of how popular your website was. The more popular your site, the higher you go in its rankings.
But NOW, it also uses social media data, and it uses the data in a number of ways including:
- How many followers and likes you have
- Whether your follows and likes are increasing or decreasing
- How authoritative those followers and likes are
So now we have clear evidence that search engine optimisation (SEO) and social media are inter-dependant and should form part of your overall marketing strategies.
For more details on how Real Time Web Solutions could help your business please get in touch.